How To Get Started With Social Media

New to Social Media?

Or maybe a beginner?

Not sure you are doing the right things?

Just don’t know where to start?

getstartedwithsocialmedia

Start with thinking about why you want to enter the Social Media arena – most business owners will say,

“I want to get more clients and make more money”

Of course that is the end result, BUT you have a long journey ahead of you before you get to that stage – here are some of the questions you should be asking yourself before you begin:-

  • What platforms will you use?
  • What tools will you use?
  • How will you find your ideal target client?
  • How will you get them to notice and pay attention to you?
  • How will you measure your results?
  • How will you learn to do it all properly and effectively?

So it is relatively easy to get started with Social Media, to set up your platforms, and then to make a few posts here and there.

But to continue and build a real community of prospects who like and trust you enough to eventually do business with you is another story – and not so easy, especially for solo business owners, who simply feel overwhelmed, and just don’t know what to do, and haven’t got the time to do it.

So they give up on it, or post sporadically, and with no real plan behind what they are doing, and they wonder if it could ever work for them.

Here are 3 things you can do to get some clarity, purpose and focus in your Social Media Marketing…

Find your community.

Search for your industry on various networks to see if you have a potential audience there. Are your competitors on Facebook? Does your industry have videos on YouTube? Search for tweets related to your keywords.

Choose your platforms.

When you have found your community on a specific network, decide on your strategy for that network. Have you got something specific you want to share and promote, like a particular product? Do you want to raise a general awareness of your brand and drive traffic to your company website or blog? Don’t forget that you need to give relevant information, and also drive traffic to your online properties.

Master one platform at a time.

Really try to focus on mastering one platform, and creating a strategy and maintenance plan for that one platform, before getting distracted by another. You do not have to be everywhere initially. Focus on one platform until it becomes a habit, and you know exactly how to maintain it. Only then move on to the next. So if you start with Facebook, check your timeline at certain points throughout the day, respond to every comment or question. Post multi media content at least once per day on Facebook, content that will interest and engage your prospects, so that they will start to follow you regularly.

Do you feel overwhelmed with your Social Marketing efforts?

Let me know in the comments below.

If you would like to find out much much more about the points discussed in this article then please get your free gifts below and get on the early bird list for my ‘Spiders Web’ video training launching first week in January 2013.

10 Ways To Become More Visible Online Using Social Media

So you have a blog, a Twitter account, a Facebook page, and multiple other Social Sites, but you still cannot get your message out there – sound familiar?

10 ways
The shelf life of your social messages is very short, so how on earth do you even get noticed?

Here are 10 Ways To Be More Visible Online Using Social Media

Optimize Your Sites Properly

What does that even mean?
Well, in this case I am not talking about Search Engine Optimization. I have a series of posts on this blog about that topic.
I mean making sure that every one of your Social Sites has all the correct icons, widgets, and links, so that your audience can also find you on your other platforms easily.
So if someone stumbles across one of your videos, make it easy for them to find you on Twitter, Facebook, and Pinterest.
If someone notices one of your tweets make sure that they can then find your blog.
If someone sees one of your Pins and wants to find out more about you can they easily find you right from Pinterest.
If someone is reading your blog make sure they can find you on every single one of your other platforms quickly and easily.

Integrate your sites correctly

You have got to integrate your sites to save time and to pass your messages around your platforms automatically.
Now this does need care and attention – what is suitable for one platform may not be suitable for another, nor do you want to be saying the same thing multiple times.
There are many, many ways to integrate and leverage the power of social media.
Your social sites should work seamlessly together to promote your online brand. So if you are going to be found everywhere make sure that your sites are active, interesting and useful to your target audience.

Create and curate great quality content

Know what your target audience want to hear about, so that means you need to do your research before you even begin.
Once you know what you need to talk about, create that content, but make it interesting by using multimedia content – images, and video as well as text – in your posts and updates. It is proven that posts with multimedia content do get more likes, shares, and comments.
Consider curating content too – see my post here on Content Curation

Be consistent

People very quickly come to expect a certain level of communication from you and this is something that I myself do struggle with.
It is better to post once per week regularly maybe on the same day, rather than post multiple times one week and then nothing for 2 weeks – consistency, rather than frequency, is key.
Don’t forget if you do have a particularly inspirational week and the content is really flowing you can choose to schedule those blog posts, tweets or Facebook updates to be posted according to your schedule.

Share others content

Sharing is a very important part of social media. Do not be worried about sharing content, even if the content is from one of your competitors.
You will be noticed for doing this, and people will be grateful for you sharing relevant content, and you will be seen as an authority comparable to the people whose content you are sharing.

Build your community

It is sometimes difficult to build a community in the correct way. But before you start make sure your profiles are ready to be unleashed on the world, and are looking good.
Some sites are easier to grow than others – for example on Twitter, it is easy to go out and build large numbers of followers but you need to know how to gather targeted followers who will engage with you, rather than anyone who will follow you but might not be remotely interested in what you are offering, whereas Facebook can be more difficult and require more effort from you.
However, with most sites there comes a point where once the initial effort has been made there is a tipping point – that magic number is often 1000 – and after that number is reached it becomes much easier because you are more visible in news feeds and people tend to find you easier – but make no mistake effort is required to get to this point.

Become an authority

In order to be perceived as an authority you need to walk the walk – by that I mean not just telling people what they should be doing, but demonstrating that you are actually practicing what you preach.
So make sure your website looks good, has testimonials, capture options, social icons, and reflects the fact that you are the expert in your particular niche.
Make sure your Facebook page looks the part, and all your other social sites too.
Couple this with relevant, interesting content and you are well on your way to that position of authority.

Ask and answer questions

Social Media should be interactive, so you should be constantly asking and answering questions.
You can for example, go to Twitter and do a search for certain keywords and find people who are asking questions about your particular area of expertise, and answer them.
On LinkedIn you can participate in LinkedIn answers, another good way to establish your authority.
On Facebook you could start a group or have a Q and A session on your page.
You could create a poll on your blog to generate opinion.
Generally, on Social Media, ask questions in your updates to generate response and interaction, and actively seek out questions to answer.

Don’t sell

OK so if you cannot sell on Social Media, what is the point of it? Are we wasting our time and what is the ROI?
ROI measured directly is often disappointing, but indirectly Social Media benefits are enormous.
You are building awareness of your brand, and getting the attention of your prospects.
You are gradually establishing trust, without which people will not buy from you.
You are proving that you are the expert and the best business to buy from.
So that is why many people give up on Social Media, because it is a long term strategy, which takes not only time but effort and persistence.
But put that effort in, and be consistent and persistent and it will pay off.

Be personal, just not too personal

Yes the word Social in Social Media does suggest an informal and relaxed approach, but how personal should you be in your posting strategy?
When tweeting and posting for your business, you should always be aware of the impression you are creating on your potential clients.
Yes, it is good to let them know the person behind the business, and let them know certain things about you and your life.
But just be aware of the impact of your comments – do not give too much personal information and what you do give try to relate it back to your business in a positive way.
For instance consider the potential impact of these 2 posts, which are essentially conveying the same message, but in very different ways.

‘Looking forward to a relaxing weekend unwinding with family over a nice meal and lovely bottle of wine, after a really busy and challenging working week – what are your plans for the weekend?’

‘Cannot wait for 5pm – going to go out and have a glass of wine or probably the whole bottle and more, because I have had a really horrible week at work with nothing but problems and complaints.’

Yes of course this is light hearted but serves to illustrate my point – which is think about the impact of your words before you write them!

If you would like to find out much much more about the points discused in this article them please get your free gifts below and get on the early bird list for my ‘Spiders Web’ video training launching first week in January 2013

7 Facebook Changes You Should Know About

 

Facebook, as we all know are constantly changing, and it is often very difficult to keep up with all these changes.

This video explains 7 recent timeline changes which you perhaps have not even noticed.

Facebook’s Help page on Facebook Offers

Techcrunch Article on Facebook Offers

More about Facebook Collections

Do you often get stuck for inspiration when trying to think up things to post to Facebook and Twitter?

Why not claim your Social Media …

Watch the Facebook Timeline Changes video here…

Video Challenge Day 2

Here’s my Day 2 video.

I have been lucky enough to win a place on Christine Gallagher’s 3 Day Event ‘Get Out There Live’ on 12th November in Philadelphia.

Now that is great news because live events really fire up your enthusiasm and fill you with new ideas, not to mention the fantastic people you meet and often keep in touch with afterwards. I love making new friends whether that is in real life or virtually.

However this is a big thing for me because I have never flown on my own before…

Watch the video here…

Video Challenge Day 1

Well I finally decided to do it – something that I have been putting off for so long now.

But something that I needed to do in order to move my business forward – well I did it!

I finally did it!

What am I talking about? Video of course.

Now I have been creating videos for some time now BUT I have never put myself in them before – I have always hidden behind a screen doing how to screen capture videos but no more – here I am – Day 1 of my Challenge

Thanks to my friend Bonnie at PL…

Watch the video here…

Is Social Media Driving You Crazy?

The Social Media world is certainly very fast paced – don’t you think?
It is becoming more and more difficult to keep up to date with all.

Our personal social media space is fraught with difficulties. Are we really meant to have all these friends? It can lead to many problems – or is that just my family and friends?

When this social media stuff started we really did just want to keep in touch with friends and family, so we tracked down old school friends to see if we had done better than …

Find out more about social media craziness…

Are You Using Your Facebook Profile For Business?

Do you use your Facebook profile for business? Did you know that Facebook are on the warpath – and if you do use your profile for business they are looking for you!
Check out this CNN article from earlier this year, where Facebook confirm that 83 million accounts are fakes or duplicates (they class fakes as profiles under a business name) and that Facebook will immediately disable any accounts that break their terms and conditions.

Facebook would like you to use a Business Page for promoting…

Read More About Facebook for Business…

What Is Bounce Rate, and How To Improve It?

This is part 5 in a series of posts about SEO – look out for future articles.
You may have heard the term ‘bounce rate’ and wondered what on earth it really means!

Basically a bounce is a visitor who lands on your website and does not visit any other pages but simply views the page he landed on and leaves. Of course ideally you want your visitors to visit multiple pages of your site to see what else you have to offer, so you want your bounce rate to be low.

So how do you encourage people …

Read more here…

7 Top Tips For Essential Facebook Etiquette

There are many unspoken rules of etiquette on Facebook.
The following tips are my own personal perceptions of what I feel is acceptable for social interaction on the worlds largest social media platform. You may disagree – that’s fine – if you do let me know by making a comment.
Think Before You Post
You may have many friends from every walk of life with different beliefs and opinions, so be mindful of that when saying something on your wall which could offend or give the wrong impression of …

More about Facebook etiquette…

Is Social Media The New SEO?

This is part 4 in a series of posts about SEO – look out for future articles
Have you noticed how SEO and Social Media are blending together more and more?

It used to be the case that a website owner would get his site ‘SEO’d’ by getting backlinks created and sit back and watch the website rise in popularity, because Google used to equate popularity and relevance with backlinks.
Now Google believes that Social Media promoted content has more relevance, and is more likely to be true, so are …

Read more here…

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