New to Social Media?
Or maybe a beginner?
Not sure you are doing the right things?
Just don’t know where to start?
Start with thinking about why you want to enter the Social Media arena – most business owners will say,
“I want to get more clients and make more money”
Of course that is the end result, BUT you have a long journey ahead of you before you get to that stage – here are some of the questions you should be asking yourself before you begin:-
- What platforms will you use?
- What tools will you use?
- How will you find your ideal target client?
- How will you get them to notice and pay attention to you?
- How will you measure your results?
- How will you learn to do it all properly and effectively?
So it is relatively easy to get started with Social Media, to set up your platforms, and then to make a few posts here and there.
But to continue and build a real community of prospects who like and trust you enough to eventually do business with you is another story – and not so easy, especially for solo business owners, who simply feel overwhelmed, and just don’t know what to do, and haven’t got the time to do it.
So they give up on it, or post sporadically, and with no real plan behind what they are doing, and they wonder if it could ever work for them.
Here are 3 things you can do to get some clarity, purpose and focus in your Social Media Marketing…
Find your community.
Search for your industry on various networks to see if you have a potential audience there. Are your competitors on Facebook? Does your industry have videos on YouTube? Search for tweets related to your keywords.
Choose your platforms.
When you have found your community on a specific network, decide on your strategy for that network. Have you got something specific you want to share and promote, like a particular product? Do you want to raise a general awareness of your brand and drive traffic to your company website or blog? Don’t forget that you need to give relevant information, and also drive traffic to your online properties.
Master one platform at a time.
Really try to focus on mastering one platform, and creating a strategy and maintenance plan for that one platform, before getting distracted by another. You do not have to be everywhere initially. Focus on one platform until it becomes a habit, and you know exactly how to maintain it. Only then move on to the next. So if you start with Facebook, check your timeline at certain points throughout the day, respond to every comment or question. Post multi media content at least once per day on Facebook, content that will interest and engage your prospects, so that they will start to follow you regularly.
Do you feel overwhelmed with your Social Marketing efforts?
Let me know in the comments below.
If you would like to find out much much more about the points discussed in this article then please get your free gifts below and get on the early bird list for my ‘Spiders Web’ video training launching first week in January 2013.